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Describe the problem that you are trying to solve. Why is it important for our users and our business? What insights are you operating on? If relevant, add an overview of the full user journey and some opportunity sizing assumptions.
User journey overview
Opportunity sizing
| Opportunity | Total adressable market | Existing users | New users | Average deal |
|---|---|---|---|---|
| Opportunity 1 | ___ M € | ___ | ___ | ___ € |
| Opportunity 2 | ___ M € | ___ | ___ | ___ € |
| Opportunity 3 | ___ M € | ___ | ___ | ___ € |
| Opportunity 4 | ___ M € | ___ | ___ | ___ € |
Briefly describe the approach you are taking to solve this problem. This should be enough for the reader to imagine possible solution directions and have a very general sense of the scope of this opportunity. Do not talk about the design solution yet.
<aside> 🌔 Assumption 1 : We believe that [problem] based on [evidence]. We could [business outcome] if we [assumption].
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